TL;DR
If you’re looking for a real estate link building agency, these three are worth considering:
- SayNine combines link insertions, listicles, and brand mentions to support both Google rankings and AI visibility.
- LinkBuilder.io offers fully managed campaigns and has specific experience with real estate businesses.
- Editorial.Link focuses on editorial backlinks and gives clients more control over where their links are placed.
The best fit depends on your budget, current SEO setup, and how much of the link building strategy you want the agency to handle.
Getting backlinks for a real estate website isn’t always easy.
The space is competitive, and simply getting links from random websites isn’t going to help much. You need links from real websites that make sense for your business and the pages you’re trying to rank.
And doing all of that yourself means finding websites, reaching out, writing content, following up, and keeping track of every link.
But the good news is that you don’t have to do it yourself. You can simply outsource it to a reliable link building agency.
Here are three agencies to consider if you’re looking for help with real estate link building.
SayNine
SayNine is a link building agency that helps companies grow their visibility in both Google and AI search.
The agency mainly works with SaaS companies and digital service providers, so it isn’t specifically a real estate link building agency. However, its service can still make sense for established real estate companies that already have a website, useful content, landing pages, and a basic SEO foundation.
SayNine has built more than 60,000 links for 400+ companies. It also works with more than 4,000 publishing partners, which definitely makes the whole process smoother.
SayNine at a Glance
|
Services |
Link insertions, listicles & comparison articles, brand mentions |
|
Links |
Permanent, dofollow, editorial |
|
Reporting |
Client platform + SEO reports |
|
Support |
Dedicated client success manager |
|
Link guarantees |
1 year |
These standards are part of SayNine’s current link building packages.
How Does SayNine Build Links?
SayNine uses three main strategies rather than focusing on one type of backlink.
Link insertions add your link to an existing article where it naturally fits.
Listicles and comparison articles are new “Best,” “Top,” or comparison articles that include your brand. These are also built with AI visibility in mind.
And brand mentions get your company mentioned in existing content with a branded link to your website.
For a real estate company, that means you aren’t relying on the same type of link every month.
What Makes It Stand Out?
SayNine has clear requirements for the links it builds.
Links come from niche-relevant websites with at least DR 50 and 1,000 organic monthly visits. SayNine doesn’t use PBNs, link farms, or general news and magazine sites. Links are also permanent and dofollow, with natural anchor text.
Another useful part is the reporting.
Instead of getting a spreadsheet full of links at the end of the month, clients get access to a platform where they can follow their campaign and see links as they go live. SayNine also provides reports covering DR, traffic, rankings, and AI visibility.
LinkBuilder.io
LinkBuilder.io is a more direct fit for this list because the agency specifically offers real estate link building.
It has worked with different types of businesses in the industry, including real estate agents, listing websites, service providers, and B2B companies.
Instead of simply selling individual links, LinkBuilder.io can manage the whole campaign, from deciding which pages to focus on to finding websites and handling outreach.
What Makes It Stand Out?
LinkBuilder.io handles more than outreach.
Its packages can include target page planning, anchor text optimization, keyword analysis, and competitor backlink gap analysis. Larger plans include additional SEO work such as internal linking optimization and backlink audits.
That can be helpful if you know you need backlinks but aren’t completely sure which pages should get them or how the campaign should be structured.
Its real estate approach is also fairly broad. A real estate website doesn’t necessarily need every backlink to come from another real estate website. Depending on the topic, relevant opportunities could also come from websites covering finance, mortgages, moving, home improvement, construction, or other related areas.
Things to Consider
LinkBuilder.io’s managed service includes quite a lot of strategy.
That’s useful if you want the agency to handle most of the process. But if you already have an SEO team deciding on target pages, anchors, and competitors, you may not need all of those extras.
Editorial.Link
Editorial.Link is another option if editorial backlinks are a priority.
The agency offers several ways to build links, including editorial placements, digital PR, brand mentions, guest posts, blogger outreach, and linkable assets.
One thing that’s useful here is that clients can review potential websites before the agency starts outreach.
What Makes It Stand Out?
The ability to review websites before outreach gives you more control over where your brand could appear.
That can be useful for real estate companies that care about relevance and don’t want links placed on websites that don’t make sense for their business.
Editorial.Link also isn’t tied to one link building method. Depending on the campaign, it can use editorial links, brand mentions, listicles, digital PR, guest posts, and other approaches.
This gives the team more options when different pages need different types of links.
Things to Consider
Having more control also means you need to know what you’re looking for.
DR is useful, but it shouldn’t be the only thing you check. Look at the website itself, its traffic, its content, and whether getting mentioned there actually makes sense for your real estate business.
What Should You Look for in a Real Estate Link Building Agency?
You don’t need to make this too complicated.
Before choosing an agency, check a few basics:
- Where the links are coming from
- Whether the websites have real organic traffic
- Whether the links are relevant to your business
- Whether links are permanent
- How you can track the work and results
For real estate, relevance can also go beyond websites that are strictly about property.
A real estate agency could naturally be mentioned on websites about mortgages, moving, home improvement, interior design, local businesses, or investing. What matters is whether the connection makes sense.
Conclusion
These three agencies take slightly different approaches.
SayNine combines link insertions, listicles, and brand mentions while tracking both Google and AI visibility. LinkBuilder.io offers a more fully managed service and has specific experience with real estate. Editorial.Link gives clients more control over placements and offers several different ways to build links.
The right choice mainly depends on what you already have in place, how much help you need with strategy, and what kind of links you’re looking for.