Want to grow a subscriber base, but feel like everyone else’s beat you to it?
It’s a valid concern. Competition among creators has never been higher. Literally. We now live in a world where over 207 million people consider themselves creators. And….
The whales have gotten huge.
If you’ve ever felt like those big social blue checkmarks have it all figured out, you’re right. They have huge followings, clout and social proof that makes new people want to subscribe. But….
There are also new creators blowing up every single day.
Don’t feel discouraged thinking that big social follows equal big channel success. Odds are you can create a better connection with a smaller number of people. Regardless if you’re a fitness creator, artist, musician, educator or adult creator, the best way to attract real and engaged fans to your creator profile works exactly the same. Here’s how!
What You’ll Learn:
- Why New Creators Actually Have An Advantage
- The Biggest Mistakes Emerging Creators Make
- 5x Strategies To Outgrow Established Profiles
- How To Build A Subscriber Base That Sticks
Why New Creators Actually Have An Advantage
This will sound crazy at first but hear me out…
When you first start your creator journey you have something most big profiles lose along the way. Purpose.
Over time big creators become stale and comfortable in their ways. Their content gets repetitive. They forget about responding to comments and messages. Engagement stops.
That is where you come in.
Instead of aiming to outgrow the big guys right away, focus on out-engaging them. 64% of creators say that their biggest struggle is growing their audience.
Emerging creators can outpace big creators by niching down even further. You have the advantage of building deep genuine connections with a small community. Something huge channels cannot relate to.
There is over $250 Billion estimated value in the creator economy. You can absolutely grab your slice of the pie. You just need to know what you’re doing.
The Biggest Mistakes Emerging Creators Make
Let’s learn from others’ mistakes first.
Jumping straight into tips and tricks is useless if you don’t know what you shouldn’t be doing. The number one mistake emerging creators make is following what worked for someone else.
Sound familiar? Copying the exact same stuff bigger channels are doing will get you nowhere.
Let’s take a look at a few things to avoid:
- Trying to reach everybody.
- Ignoring comments and DMs.
- Not having patience.
- Paying attention to fake growth.
Tips above are pretty self-explanatory. Here’s a few more that dive deeper:
- Creating pointless content. (Content that does not help your subscribers in any way will fall flat.)
- Not posting consistently. (Your followers need to know when to expect new content.)
- Not branding your channel. (Your profile is your business, brand it like you would any other.)
The common theme here? Appealing to your niche and providing real value.
Instead of worrying about how your channel looks compared to others, focus on building a real community that engages with your content. A smaller group of engaged followers is better than a large amount of ghosts.
5x Strategies To Outgrow Established Profiles
Alright. Here are some awesome growth strategies new creators are using to compete against channels who have been at it for years.
Pick A Unique Angle
Before uploading a single piece of content you must ask yourself:
What makes me different from everyone else?
Here’s the thing. Nothing on this planet is new. But there is always a different way to present your angle.
Find out what unique quality you bring to the table and run with it. Figure out your tone, personality, aesthetic and sub-niche.
Once you’ve locked that down you can begin creating content that positions you as an expert above everyone else. If you sound and look like everyone else. Your content will get lost in the noise.
Solve A Problem With Your Content
This one goes hand in hand with finding a unique angle.
Here’s the reality when someone subscribes to your content. They are giving you their hard earned money in hopes that you will provide them value. Solve a problem and you’ll solve how to keep them subscribed.
Even though only 4% of creators earn over $100K annually.
They earn that money by providing real value. Whether it be through consistent posts or jumping on trends early. Successful creators make sure their subscribers get what they came for.
Show Up Everywhere
It can be tough to show up in more than one place at once. But for creators who are just starting out, spreading content across the internet is the best bet.
Use socials to funnel back to your main content platform. Here’s a breakdown of the best places to be:
- Tik Tok
- YouTube
- Snapchat
- Email lists
A few of these channels will serve you better than others based on the content you create. But if you can dominate a few channels you’ll drive consistent traffic to where it matters. Your wallet.
Creators with 3+ sources of money made over 4x more than accounts with just one source. Diversifying your brand will only benefit you.
Build Community
Community is the number one thing lacking with new creators.
Yes you should definitely aim to grow your followers. But the ones you come across will not think you’re putting out some next level content.
They may not even subscribe.
BUT, you can build a community that will.
How do you ask? Simple.
- Reply to every comment and DM
- Create interactive content
- Make your subs feel SPECIAL
- Ask for feedback and implement it
People like to feel like they’re a part of something. Once your subscribers realize that your channel isn’t just another face they’ll continue buying your content. Plus they’ll tell their friends.
Don’t Forget To Network
You aren’t the only new creator out here.
Find someone similar to you in your niche and collaborate. You’ll be able to grow together by recommending each other to your individual followers.
Networking is free and one of the easiest ways to get your content out there.
How To Build A Subscriber Base That Sticks
Attracting new subs is great but making sure they don’t quit is where the real money is at.
As mentioned earlier, big channels have lost that deep connection with their subs. They aren’t really worried about them leaving.
Here’s how to build your subscriber base with EXCEPTIONAL skills:
- Consistency is key.
- Give your subs what your profile promises.
- Listen to your audience and evolve!
Your subscribers won’t stay around if you go MIA. A lot. Create a schedule you can actually keep and let your followers know when to expect new content.
Wrapping It All Up
It is possible to outgrow channels who have been online for years. Granted it takes time, dedication and hard work.
Here’s what you should remember:
- Find your unique angle
- Solve a problem with your content
- Show up everywhere
- Build community, not just followers
- Network with other small creators
Creators with small followings can move quicker and niche down. There’s your biggest advantage right there.
Don’t fall for gimmicks that promise overnight success. Help your potential subscribers help you and you’ll go far.